What Are Fresh Pins: Crafting A Pinterest Strategy
Everybody that markets with Pinterest has heard the term so let's answer the question. What are "Fresh" Pins and how can you use them to craft a Pinterest strategy? In early February 2020, Pinterest went live with Tailwind to tell Pinterest users that sharing fresh content will get you more distribution and engagement on the platform. Apart from that, Pinterest also encourages content creators, bloggers, and online businesses alike to make “fresh" pins as frequently as possible. For many people who market with Pinterest, there was a lot of confusion about what that means.
As Pinterest continues to evolve, adjusting your Pinterest strategy accordingly will give you the competitive edge for more traffic and sales.
Therefore, it is essential to understand what “fresh” pins are, how to create them, and crafting a Pinterest strategy that works for you!
Why is Pinterest Favoring Fresh Pins?
Pinterest has always encouraged creating new content and sharing pins more than once (also known as re-pin or reshare). However, right now, you will see that the first instance your pin goes live is when you will have the most significant impact.
While Pinterest’s emphasis on fresh content is nothing new, the request for fresh images is. Pinterest is switching to favoring new images because they are always watching user behavior.
Noticing that users engage and interact with images shared for the first time at a much higher rate than older images is why “fresh” pins are now highly favored.
In short, having “fresh” pins creates a much better user experience, keeps Pinterest vibrant and relevant, and allows them to continue to be a pioneer when it comes to being a place where people look for ideas and inspiration.
Fresh Content vs. Fresh Pins
Before we dive into the topic, it is vital to know the difference between fresh content and “fresh” pins.
Fresh content is when you create a new blog post, product, or link that has never been published on Pinterest before. However, unique or "fresh" pins can be variations of existing pins of existing content!
I know, it doesn’t sound very clear. So, let me break it down further. For example, say I published a piece of content called “15 Best Holiday Gifts For 2020”. This would be a brand new blog post that I have not made a single pin for yet.
For this blog post, I make two new pins on either Canva or using the latest Tailwind Create feature. Let’s call them Pin A and Pin B. Pin A and Pin B are “fresh" pins as they have never been uploaded onto Pinterest before.
After a few days, I make one more pin for the mentioned blog post. Let’s call this pin Pin C.
Well, Pin C technically links to a piece of content that has already been on Pinterest. However, since it looks different and has a new pin title, it is thus considered a “fresh” pin. As long as you make design and text changes and upload it, it is now a unique or “fresh” pin!
What are Fresh Pins?
In short, "fresh" pins are BRAND NEW images for Pinterest promoting your blog posts, products, or content. Pinterest understands that all this is still pretty new and can get confusing. In a recent webinar, Pinterest clarified the following things about “fresh” pins:
- It is ok to move your featured image on the pin around to showcase different angles. You can zoom in or out, move the image up or down on the pin, and so on.
- Making variations of a pin design is acceptable, such as adding text blocks and overlays, changing your pin colors or layout, and using different pin titles for your new pins.
- Once you publish a “fresh” pin on Pinterest, it is no longer advisable to re-pin or reshare manually. Resharing your pin on Tailwind once or twice at intervals longer than three days apart is ok, but try not to overdo this. Uploading the same pin manually for the second time also does not make it fresh all over again. That is why making new images of the same content should be a considerable part of your Pinterest strategy!
What Fresh Pins are NOT: Best Pinterest Practices
Just changing up your pin description without uploading a new design is not 2020’s Pinterest best practices.
Using the same pin and changing up your link is also not considered a “fresh” pin.
In other words, uploading the same pin over and over again and just writing a new pin description is NOT acceptable. While all this sounds like a lot more work and effort, making “fresh” pins is getting easier each day!
With Tailwind’s latest new feature, Tailwind Create, you will be able to upload your images, choose your brand colors, and churn out batches of pins in no time. However, Tailwind Create is a premium feature, which means you will have limited access to its features if you only have a free account with Tailwind.
Alternatively, you can also make branded templates for yourself on Canva. You can start by choosing 3 to 5 of your blog posts or original content, decide how many pins you would like to make for each link, and then rinse and repeat.
Crafting A Strategy That Works for You
Now that you know and understand what “fresh” pins are, it is time to craft a strategy that works for you! Whether it is due to time constraints or your designing availability, you should plan the following:
- Your daily pinning schedule: how many pins do you want to publish on Pinterest each day
- How many “fresh” pins you can realistically create each day or each week: If possible, batch tasking will save you plenty of time and energy when creating “fresh” pins.
- The type of “fresh” pins you create: Apart from creating a set amount of “fresh” pins regularly, it also pays to think about creating a few different types of pins! Try to include video pins, story pins, static pins, and carousel pins whenever possible.
Once you have a clear idea about how to go about creating “fresh” pins, you can also track and beta-test your pin designs for the best engagement, clicks, and website traffic!
A great FREE tool to do this is Google Sheets. Start by creating a brand new Google Sheets document. Copy the pin URLs onto this Google Sheet, as well as the blog post or product your pin links to.
Next, keep a record of the link clicks and save for each “fresh” pin. Once you start seeing pin designs that work well, you can either copy said pin design and use them as future templates or make variations of those designs.
Final Conclusion: Making Fresh Pins Work For You
As you can see, churning out “fresh” pins or fresh images should be the priority of anyone who uses Pinterest for business. Whether it is driving more traffic to your blog, using it as a brand awareness tool, or as a lead generation for sales, making “fresh” pins work for you is now crucial.
Although in the short term, it might seem like a lot more work on your part, the long-term benefits of incorporating more “fresh” pins into your Pinterest strategy will pay off in spades.
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DON'T FORGET IT! PIN IT!