Are you looking for new ways to grow your blog or website traffic? Have you heard of Pinterest idea pins? It's the newest feature that could be a game-changer and as a result, increase your blog or website traffic.
If done correctly, this latest Pinterest feature might just BE your competitive advantage towards gaining more blog traffic and growing your online business.
From using keyword-rich idea pin descriptions to adding as many relevant tags as possible, this guide has plenty of practical tips to help you maximize your idea pins’ effectiveness in driving blog traffic.
Before we dive into the “how,” now let's explore what Pinterest Idea Pins are.
So What Are Pinterest Idea Pins?
This relatively new Pinterest feature is still in its infancy and a work in progress, although if you aren't located in the U.S., you might not have access to this new feature. However, if you are located in the U.S. and own a Pinterest business account, this feature should be accessible to you. If not, there is a form on the Pinterest website you can fill out to request idea pins.
Idea pins are a great way to gain more engagement with your Pinterest audience, as it allows you to:
- Share multiple images or short videos with additional text overlay or descriptive text
- Create step-by-step guides, projects, tutorials, and even showcase your recipes
- Customize the colors and fonts right on your pin
- Curate a collection or range of your products
- Tell a unique story in a new way
- Improve audience targeting with topic tagging
In short, you can use idea pins to add multiple images, lists, videos, and custom text all in one single pin! Similar to your “normal” pins, you will be able to add your Pinterest Idea Pins to your personal boards.
The best part is you can link each page within your idea pins to different blog posts. Linking pages within your idea pins means that with ONE single pin, you have the potential to share MORE content with less effort. Consider using idea pins to drive more traffic to your how-to tutorials, list posts, and recipe posts.
How To Create Your Very First Idea Pin
It's time to give Pinterest idea pins a go now that you understand them! Follow the step-by-step guide below to create your very first idea pin.
1. Log in to your Pinterest business account.
2. Go to Create and choose Create Idea Pin. After you select this option, you should see this window pop up on your screen:
3. Click on the arrow to upload or drag and drop to add images or videos. You can include up to 20 images or videos in an idea pin.
4. Make sure you choose a cover image for your story pin and then you can adjust, rotate, or center your image accordingly. Pro tip: If you would like your idea pin to perform well, I highly recommend you design an attention-grabbing custom cover image beforehand.
5. Add text and select the font you like; adjust the font size, alignment, color, or highlight on the right-hand side of the window.
Click Next after you finish this step.
6. Now it's time to Add Text with a short but keyword-rich description to your idea pin.
7. Next, fill out the information about your idea pin, including your Idea Pin Title, choose a public board to add your idea pin and use up to 10 relevant tags to reach people who are searching for similar ideas
8. Lastly, tap Publish and it’s done!
3 Tips To Use Idea Pins For More Blog Traffic
Now let's use idea pins to gain more blog traffic! Keep in mind, that there are three practical tips when you create your next Pinterest idea pin!
1) Use good quality images and attention-grabbing fonts
A sequence of quality images with text that explains your images will help you get the maximum engagement and traffic and this is especially true with tutorials and recipe pins.
Keep in mind light-colored fonts do not stand out on a bright background and vice versa.
If you're not ready to publish then you can also save your idea pins as drafts by doing this, you can return to your idea pins drafts at a later date to edit your pin details, the board you will pin it on, and the individual pages within the idea pins.
2) Add low competition long-tail keywords to your idea pins descriptions
A long-tail keyword is a pillar or main keyword with added keywords that are usually less competitive and has more chance of driving traffic to your blog.
For example, “make money online” is a pillar keyword. If you search for “make money online” within Pinterest’s search bar, you will see tiles popping up underneath. These tiles mean that “make money online” is a viable keyword.
The tiles underneath your pillar keyword appear according to the most popular to the least popular. You can gauge whether a long-tail keyword is high or low in competition. All you have to do is click on each one to look at the search results.
If the results come back with many similar pins from your blog niche’s main competitors, the results usually mean that the long-tail keyword you are after is highly competitive.
Repeat choosing different “tiles” to see the search results to find low competition long-tail keywords for your idea pin.
3) Maximize the tagging feature by choosing the most relevant topic
Lastly, before you hit publish on your idea pin, use as many relevant tags as possible to maximize your idea pin’s engagement and thus convert to more blog traffic.
A great way to better understand your audience on Pinterest is to go to your Pinterest business account’s Audience Insights under Analytics.
There you will see plenty of information regarding your audience’s demographic, the type of devices they use as well as the topics they are most interested in seeing.
Although Pinterest Idea Pins are still a relatively new feature, its potential to give you more blog traffic is definitely high.
From the ability to link to different blog posts within each page of an idea pin to its topic tagging feature and video content compatibility, idea pins are the next frontier of driving more blog traffic you can no longer ignore!
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