Why do you need to hire a Pinterest Manager? Did you know that Pinterest has over 450 million monthly active users? 100 million of those users have been generated in the last year ALONE. This means that Pinterest now has more monthly active users than both Twitter and Snapchat combined. Is your mind blown?! Not only is Pinterest an online space for users to find new products, ideas, and inspiration, but half of U.S. users are also using Pinterest to shop. Since shoppable pins are so accessible for businesses and Pinterest offers an entire search engine just for finding products, Pinterest can be a huge moneymaker for making sales on social media.
If your goal is to drive traffic and conversions to your website, Pinterest is a solid choice for advertising. This is because Pinners are 3x more likely to click through to learn more about a product, service, or idea from a blog than they are on any other social media platform.
As if you needed any more convincing on why you should add Pinterest to your online advertising strategy, not only are users more likely to click through to your website, Pinterest ads cost 2.3x less per conversion when they do.
Now, Pinterest can be a HUGE undertaking. It comes with a learning curve, it's constantly changing and you have to have the time to create a Pinterest strategy. If time to keep up with Pinterest for your business is NOT in your daily schedule, I would suggest hiring a Pinterest Manager. Let me tell you 6 reasons you need a Pinterest manager TODAY:
1. You're Not Seeing Results
Maybe you already have a running Pinterest account for your business or blogs and keep up with adding pins and new content monthly. Are you seeing any profitability from Pinterest? Are you looking at your Google or Tailwind analytics? Do you know how to do this? Are you doing keyword research for your pins? Are you enabling rich pins or Idea Pins? If you are not seeing results from all of the time and energy that you’re putting into Pinterest, it may be worth hiring a Pinterest Manager to take over and start seeing some profitability and results from Pinterest.
2. You Need a Pinterest Strategy
Yes, you need a Pinterest STRATEGY and yes you need to understand how to CREATE one. Any new Pinterest strategy starts with knowing the best places to start. (i.e. top landing pages). Pinterest managers know how to do this as well as to look for inspiration for content that could do well for their clients.
3. You Need to Focus on Other Things in Your Business
Running a business is not for the weak. It takes an insane amount of time and energy to get your business to a profitable level as well as maintaining and growing it. Whatever your business is, there are many different things that you need to focus on-Facebook, Instagram, Twitter, LinkedIn, writing blogs, your website, inventory, customer service, marketing...the list goes on!
Since Pinterest is THE largest search engine, It is definitely worth your while to keep up with a Pinterest strategy for your business and blog posts. Take a load off one of your many tasks and outsource your Pinterest management so that you don’t have to worry about it.
4. You Can't Keep Up with Another Platform
Are you familiar with the current glitch in Facebook scheduling? Have you been posting stories and making weekly reels on Instagram? Did you create fresh pins and upload them to Tailwind? Did you know that the highest engagement on Pinterest happens on Mondays and Saturdays? Are you posting your newest blog post pins during those times?
Social media is a lot to keep up with and maintain. Try hiring a Pinterest manager so that you don’t have to worry about Pinterest on top of all of the other social media platforms that already take up enough of your time.
5. You Can't Keep Up with the Changes of Pinterest
Pinterest changes quicker than the weather in the South! I should know since I’m from Mississippi!
Tailwind, fresh pins, pinning seasonal content ahead of time, and video pins can all be confusing just to name a few things. For example, recently, Pinterest announced the new launch of Creator Code, a content policy designed to keep Pinterest a positive and inspiring place. There will in turn be new guidelines that must be followed- The Code will enforce the acceptance of guidelines before Creators can post Idea Pins.
Pinterest is constantly changing and since it became a publicly traded company in 2019 the updates, features, paid marketing capabilities, and more have gone into overdrive. A Pinterest manager will be up-to-date on all of the changes and knowledgeable about how to guide your business through them, whether your business is selling a product, food blogging, health, and fitness, etc.
6. You Aren’t Increasing Your Website Traffic
The sole job of Pinterest should be increasing traffic to your website. If you are blindly re-pinning the same content over and over or auto-posting pins from your website, this is not in Pinterest’s best practices and will be an absolute waste of your time. Are you using keyword research and competitive analysis research? If you don’t have time for these things and you are not driving traffic to your website or blogs from Pinterest, it might be time to hire a Pinterest manager to help you.
Wrapping Up-Pinterest Needs to be Done Right
Managing Pinterest does not have to be complicated, but it does have to be thorough and complete in order to get your pins seen and get your brand and blogs seen. If you feel that you're not using Pinterest to the best of its capabilities in your business, you may need to hire a Pinterest Manager TODAY.
Other Blog Posts to Check Out:
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