Congratulations! You have succeeded in writing your blog post. Grueling experience, right?
So what comes after this?
Well, the simple answer is that you need to have that post read by your target audience so that it can fulfill the purpose you had in mind.
The not-so-simple answer is getting your post to become attractive to your target audience.
This article focuses on the latter. You need to have your beautiful content out there, being read by the right audience, so lend me your attention for a few minutes…
This is self-explanatory, yet so many people fail in creating a title that hooks the reader’s attention. Remember that most online users only spend a fraction of a second to skim through your title before moving to other blog posts that catch their attention.
Let’s assume you want to write an article about how to make money online. Which title captures your attention the most?
Once you have chosen a good title, you need to start optimizing it for keywords. Keywords allow search engines to find your article faster and rank it higher than others. This means having more people reading your posts. Always ensure that you have a specific keyword that you have included in your title.
For instance, in this case, you can include the keyword ‘money’. You realize that this is a very competitive keyword, so it might be better to add a keyword phrase such as ‘money online’. This is just one example, of course.
This is designed to “spice up” your post. Subheadings also assist people in seeing at a glance, what you want to deliver. Imagine how painful it is trying to scan for specific information in a long post. Subheadings make your work look more appealing and easy to read.
Another great way to rank on search engines is to link to other articles within your post. This can be done in two ways:
You may link to other related articles within your blog. For instance, you may happen to have written another article on websites where you can get jobs and gain an income from the comfort of your home. It’s a great thing to link to that article, after all, if your audience is interested in reading about how to make money online, there is a high chance they will click on the link to the other post and stay in your website a little longer!
Another way to link is what we call external linking. You link to other relevant articles or websites out there.
The most important aspect, in this case, is to ensure that the links work as needed. Create them and test them, both on your pc web browser and through another browser such as one on your mobile phone.
We cannot emphasize more on this. SEO stands for Search Engine Optimization. It is what enables the search engines such as Google to find you and place your post on the web. If your website is on Word Press, this is relatively easy. There is a very useful plugin called Yoast SEO that easily offers you a directive on how to optimize your posts for the search engines. Download it, install, and follow instructions accordingly.
A blog post without images could be readable if it has good content. A post with good content + good images is irresistible! We are visual people. We like to see colors and images now and then, lest we get bored and move on to another post before we finish reading your post! Create images that will be featured for the post as well as others in the body of the post. The featured image is the image that people see when they preview your website on social media platforms.
If you are creating images for Pinterest, it is recommended to create more than one Pinterest graphic per post. You get more exposure out of one post with more than 1 pin when pinning to group boards and your own.
After you create your images, ensure you do the following;
Create a folder on PC, in Dropbox, Google Drive, etc wherever you save blog posts to store all the images for the blog post and any documents that are part of the blog post. Name the folder the same name as the blog post.
If you use Canva for images you can take one of the pin images for the blog, copy it and resize the image to share on Facebook, Twitter, Google+, and Instagram.
For more on this, read the following article;
Ensure that each image in your blog post has alt texts. These are good for SEO purposes and they also serve to show the target audience what was supposed to be there in the event the image crashes or does not load.
Proofread your work. Better yet, have someone else proofread it for you. Then correct any grammatical mistakes and whatnot. A well-written post is appealing. Posts full of mistake show that you did not take your time or you do not take what you are doing seriously.
Proofread once more. It doesn’t hurt to be super sure. If you would like a free checklist on things to ensure are crossed before publishing, get it for free here.
Now that you’re finished, it’s time to start on the next post!